My wife and I have a history of throwing elaborate and carefully designed dinner parties. She loves to bake and I love to cook, and together we can make any appetite sated and any mouth water. For years, people have told us that we should open a restaurant. To be fair, it had always been a dream of mine, but I know that being in the restaurant business is hard work, maybe even a little harder than I was willing to undertake. However, after many discussions and the generosity of many excited investors, we decided to go ahead and do it. After all, what good is a dream if you’re not willing to go after it? We knew it would be a risk, but I just told myself that was part of the excitement. A few months ago, after all the tireless paperwork and tedium of regulations and construction, we finally opened our very own café! We had a beautiful menu, a classy design and an eager staff. The one thing we didn’t have was some customers.
Our next big obstacle was to get the word out, and Los Angeles, once people know about and like a restaurant, business will follow. But how to get that word out? When making banners and signs, your one stop shop for everything that you might need is to get online and shop at either retractable banner display or http://thedisplayoutlet.com for consistently great results. This is actually where we designed our menus and the sign for our Café. I always leave these sites inspired and informed, so I figured, what better place to start to find a way to inspire and inform the local foodies? After a little bit of thought, my wife and I decided to start selling small bites at outrageously cheap prices at the Silverlake Farmer’s market. Silverlake is known for its wonderful food, and its wealth of food loving people. All Los Angeles foodies know that the farmer’s market there is the best place to get great food and fresh produce, we designed a little booth to get people’s mouths watering and begging for more!
It wasn’t long before the word on our café was out and circulating. My wife had the bright idea of offering a free appetizer coupon to anyone who bought a small bite at the farmer’s market and then came to the restaurant. Now, after months and months of ridiculously hard work, we have a hopping restaurant with repeat customers and lots of smiling faces. I don’t mind the hard work because I’m doing it with my best friend, and I’m doing what I love more than anything else in this world, cooking. I’ve always loved inviting people over to experiment on them with new interpretations of recipes, now I do that every night and my guests have to pay me.
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